Old corporates learned how to exploit the new market; new tech companies acquired huge empires, with their own hierarchies. More significantly, the people who run Facebook and Twitter wield phenomenal and mostly invisible power over their realms. The real reason is that Twitter (and Facebook) have a conflict of interest: shareable controversy is part of their trade. But social media companies are running out of excuses when it comes to applying ethical judgments on content. In time, the current social media monopolies might be superseded by events or innovations.
Source: The Guardian November 16, 2017 19:07 UTC